What’s my guilty pleasure? Perfume.

Here’s what you need to know: Perfume is an electro-pop group from Hiroshima consisting of members Nocchi, Kashiyuka and A~chan. What perfume does is fill your life with pure, audio candy so packed full of sucrose that you’re guaranteed to develop a sweet tooth. The group has released three albums that have essentially been collections of previously released singles with a few surprises. They have also released several, amazingly executed music videos often available as CD+DVD packages. In my experience, it’s the videos that are the ultimate hook. How can I say no to not one, but three choreographed, dancing, Japanese, idols?

In April, Perfume released their first single since One Room Disco in March of 2009. This new release, Fushizen na Girl/Natural ni Koishite features two new bubble gum tracks every bit as infectious as their previous works.

Fushizen na Girl (Promotional Video version)
Gah! Such a brief taste! I love this song, but it’s hard to think about it critically without considering the music video as well. Somehow seeing A~chan tossing geometric patterns around with ridiculously large shoulder pads elevates this simple song to an addictive piece of entertainment. Take the next single for example:

Natural ni Koishite (Full Version)
On its own, “Natural ni Koishite” is a bit long for me to put on heavy rotation. But throw in a video of Perfume pulling of moves that’d make Jamiroquai jealous and you’ve got my attention for multiple viewings.